google.analytics.admin.v1alpha.AttributionSettings.ReportingAttributionModel
*/
class ReportingAttributionModel
{
/**
* Reporting attribution model unspecified.
*
* Generated from protobuf enum REPORTING_ATTRIBUTION_MODEL_UNSPECIFIED = 0;
*/
const REPORTING_ATTRIBUTION_MODEL_UNSPECIFIED = 0;
/**
* Data-driven attribution distributes credit for the conversion based on
* data for each conversion event. Each Data-driven model is specific to
* each advertiser and each conversion event.
*
* Generated from protobuf enum CROSS_CHANNEL_DATA_DRIVEN = 1;
*/
const CROSS_CHANNEL_DATA_DRIVEN = 1;
/**
* Ignores direct traffic and attributes 100% of the conversion value to the
* last channel that the customer clicked through (or engaged view through
* for YouTube) before converting.
*
* Generated from protobuf enum CROSS_CHANNEL_LAST_CLICK = 2;
*/
const CROSS_CHANNEL_LAST_CLICK = 2;
/**
* Gives all credit for the conversion to the first channel that a customer
* clicked (or engaged view through for YouTube) before converting.
*
* Generated from protobuf enum CROSS_CHANNEL_FIRST_CLICK = 3;
*/
const CROSS_CHANNEL_FIRST_CLICK = 3;
/**
* Distributes the credit for the conversion equally across all the channels
* a customer clicked (or engaged view through for YouTube) before
* converting.
*
* Generated from protobuf enum CROSS_CHANNEL_LINEAR = 4;
*/
const CROSS_CHANNEL_LINEAR = 4;
/**
* Attributes 40% credit to the first and last interaction, and the
* remaining 20% credit is distributed evenly to the middle interactions.
*
* Generated from protobuf enum CROSS_CHANNEL_POSITION_BASED = 5;
*/
const CROSS_CHANNEL_POSITION_BASED = 5;
/**
* Gives more credit to the touchpoints that happened closer in time to
* the conversion.
*
* Generated from protobuf enum CROSS_CHANNEL_TIME_DECAY = 6;
*/
const CROSS_CHANNEL_TIME_DECAY = 6;
/**
* Attributes 100% of the conversion value to the last Google Ads channel
* that the customer clicked through before converting.
*
* Generated from protobuf enum ADS_PREFERRED_LAST_CLICK = 7;
*/
const ADS_PREFERRED_LAST_CLICK = 7;
private static $valueToName = [
self::REPORTING_ATTRIBUTION_MODEL_UNSPECIFIED => 'REPORTING_ATTRIBUTION_MODEL_UNSPECIFIED',
self::CROSS_CHANNEL_DATA_DRIVEN => 'CROSS_CHANNEL_DATA_DRIVEN',
self::CROSS_CHANNEL_LAST_CLICK => 'CROSS_CHANNEL_LAST_CLICK',
self::CROSS_CHANNEL_FIRST_CLICK => 'CROSS_CHANNEL_FIRST_CLICK',
self::CROSS_CHANNEL_LINEAR => 'CROSS_CHANNEL_LINEAR',
self::CROSS_CHANNEL_POSITION_BASED => 'CROSS_CHANNEL_POSITION_BASED',
self::CROSS_CHANNEL_TIME_DECAY => 'CROSS_CHANNEL_TIME_DECAY',
self::ADS_PREFERRED_LAST_CLICK => 'ADS_PREFERRED_LAST_CLICK',
];
public static function name($value)
{
if (!isset(self::$valueToName[$value])) {
throw new UnexpectedValueException(sprintf(
'Enum %s has no name defined for value %s', __CLASS__, $value));
}
return self::$valueToName[$value];
}
public static function value($name)
{
$const = __CLASS__ . '::' . strtoupper($name);
if (!defined($const)) {
throw new UnexpectedValueException(sprintf(
'Enum %s has no value defined for name %s', __CLASS__, $name));
}
return constant($const);
}
}
// Adding a class alias for backwards compatibility with the previous class name.
class_alias(ReportingAttributionModel::class, \Google\Analytics\Admin\V1alpha\AttributionSettings_ReportingAttributionModel::class);